Who We Serve

Same VIN-level engine,
three jobs to do.

VIN IQ adapts to the needs of individual dealers, multi-rooftop groups, and the partners who help them grow.

Dealers

Franchise or independent, move your own lot faster with a clear marketing plan for every car.

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Groups

Use one VIN-level standard across every rooftop.

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Partners

Deliver VIN-level intelligence and optimization at scale.

Explore partners →

Automated, transparent, and in your control.

VIN IQ integrates directly with Google, Meta, and Bing to automate campaign setup and VIN-level optimization—without adding to your team's workload. Every action and result is transparent, so you can see where your budget is going and what's driving performance.

How Dealers Benefit
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See what needs attention Know which cars are being overlooked before aging and markdown pressure set in.
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Stay ahead of the market Use shopper demand and market conditions to act before inventory becomes a problem.
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Keep control Work inside the accounts, budgets, and creative you already own.
The Outcome
Faster turn. Less waste. More of the market.

See the whole group. Act on every VIN.

VIN IQ gives every rooftop one shared definition of what's working. Group leaders can compare stores, hold vendors to the same standard, roll performance up across the organization, and drill down to any VIN.

How Groups Benefit
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One shared measurement approachWeigh shopper attention, demand, and market opportunity the same way at every store.
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Group-wide performance intelligenceIdentify what's working, what's underperforming, and where optimization is needed across every rooftop.
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Vendor accountability by designMeasure every channel and vendor against the same VIN-level performance history.
The Outcome
One standard. Clearer accountability. Smarter decisions across every rooftop.

Make VIN-level performance your competitive advantage.

Give every dealer client a clear strategy for each vehicle, a complete record of action, and measurable proof of performance — all within the media operation you already run.

How Partners Benefit
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Higher client retentionProve measurable impact on the vehicles that matter most to each dealer.
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Less manual executionAutomate campaign setup, tracking, and optimization across rooftops.
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Scale efficientlyManage more rooftops and deliver better outcomes with less hands-on work.
The Outcome
Your brand stays front and center while your team focuses on strategy and client relationships. VIN IQ powers the analytics and optimization behind the scenes, helping you deliver smarter marketing, stronger performance, and happier dealers.
See VIN-Level Marketing in Action

Every car deserves a marketing plan.

See how managing marketing VIN by VIN can help you turn inventory faster, waste less, and capture more of your market.

See VIN IQ in Action→