VIN IQ Dealer Education Center
The world of digital marketing for Dealers is complex and constantly evolving. It’s difficult to understand how campaigns truly impact inventory, engagement, and sales. These white papers are designed to educate by exploring key aspects of dealership digital marketing and providing actionable knowledge to help you make informed decisions. Each white paper will examine a different topic, from understanding inventory exposure to optimizing ad placement, helping Dealers navigate a landscape where even the most experienced marketers are still learning and adapting.
Understanding the Mismatch Between Advertising Algorithms and Inventory Dynamics
Understanding Inventory Overexposure and Underexposure
Why Balanced Advertising Matters for Dealership Profitability
Why Human Ad Management Can’t Fix Inventory Inefficiency
Why Where You Send Traffic Matters
VDP vs. SRP