Dealer Education Center

Digital marketing for Dealers is complex and constantly evolving. Understanding how campaigns impact inventory, engagement, and sales isn’t always straightforward. To help, VIN IQ will be creating a series of white papers that break down key aspects of dealership digital marketing and deliver actionable insights you can put to work. Each paper focuses on a specific topic—from improving inventory exposure to optimizing ad placement—so you can make smarter decisions and stay ahead in a landscape where even seasoned marketers are still adapting.

Why General Digital Ad Platforms Fall Short for Auto Dealers