Answers for smarter
inventory marketing.
Learn how VIN IQ works with your inventory, campaigns, budget, technology, and team.
VIN IQ continuously evaluates every car, sets the right level of marketing support, and tracks every decision and result — giving you a clear view of any car, any step, at any time.
Once VIN IQ has absorbed 1–2 weeks of data from your existing campaigns, we can immediately recommend pivots to improve your results within the same month.
No. VIN IQ can track any number of vehicles. It’s used by both small local dealerships with a few dozen vehicles and regional dealership groups with hundreds of vehicles.
Yes. VIN IQ was designed to support your dealership’s marketing, not replace it. You can choose to run campaigns through the platform or outside it.
To eliminate the most waste and get the best results, we recommend running your entire budget that is focused on inventory exposure through the platform. However, you’re able to choose whatever amount you’d like.
Google, Facebook, and Microsoft aren’t optimized for the car business. They are designed to drive clicks on what’s already popular, wasting most of your budget on inventory that doesn’t need additional paid marketing to sell, while the majority of your inventory gets limited exposure or none at all.
No. The data shows existing vehicle advertising sends more than 50% of its total clicks to the 10 most popular vehicles. While it is logical to expect people who click on these popular cars will then spend some time looking at other vehicles during their visit, the data shows this almost never happens.
Over 90% of people who click on popular cars only look at that one car, then leave your website. This is a terrible misuse of your marketing spend and only creates waste. You don’t need to pay for 100 leads on one car when you can get 50 accurate leads on 30 cars.
VIN IQ integrates with Facebook Automotive Inventory Ads, Google Dynamic Search Ads, Google Vehicle Listings Ads (VLA), Microsoft Bing Dynamic Search Ads, and Microsoft Automotive Ads. Integration is easy and takes only a few minutes to share the necessary account access with VIN IQ.
Yes. VIN IQ can integrate with DMS, CRM, and other third-party providers to supplement reporting insights around sales, leads, and inventory.
Each client is assigned a consultant who helps you understand and manage the platform. Our Client Success team is on call for anything you need.
Every car deserves a marketing plan.
See how managing marketing VIN by VIN can help you turn inventory faster, waste less, and capture more of your market.