Dealers don’t need more adspend. They need more oftheir inventory advertised.
VIN IQ markets every VIN individually — turning ignored inventory into VDP views, VDPviews into leads, and aging units into sold units.
See VIN IQ in Action →
2026
Honda Accord
NewThis new arrival has low exposure, moderate engagement, and strong shopper demand and market opportunity. Build visibility now and scale support as response grows.
Every part of the deal is managed
per VIN — except marketing.
Appraisal
and Pricing
per VIN
Web
Publishing
per VIN
Marketing
in bulk
Sell · Finance
· Deliver
per VIN
Pricing and appraisal evolved around VIN-level intelligence. Marketing still plans, spends, and
measures in aggregate—not VIN by VIN. Ad platforms shape which vehicles get attention,
leaving dealers unable to see what is happening or take action at the vehicle level.
Invisible inventory
If a vehicle goes unseen, it goes unsold.
Only 11 of 100 vehicles are getting meaningful exposure and engagement.
Wasted ad spend
Up to 80% of your budget is driving redundant traffic to the same popular vehicles.
Your top four vehicles are consuming $3,586.78 of your marketing budget.
Missed opportunities
Ignoring market conditions and demand keeps you reactive instead of proactive.
VIN H4R210 has high demand, low visibility, and 52 days in inventory — a missed sales opportunity.
Faster turn. Less waste. More of your market.
Every hour, VIN IQ evaluates each vehicle's shopper attention — both exposure and
engagement — against demand and market opportunity, then directs your existing media
budget toward the VINs that need it most. Aged and at-risk inventory gets the support it
needs before a markdown becomes the only option.
score56
performance78
score91
Track and Decide
Track each VIN’s traffic and engagement, see which channels drive it, and weigh market conditions to identify opportunity.
Google
Meta
BingDirect and Execute
Direct the right amount of media spend per VIN, then execute through the dealer’s existing ad accounts.
Protect and Turn
Give cars the support they need to turn faster—before markdown pressure leads to price reductions.
Trusted insight. Visible results.
“VIN IQ helped us drive an immediate increase in visibility for underperforming inventory. Their targeted approach to aged units allowed us to reduce aging quickly and increase visibility across the lot.”
“The insights from VIN IQ help our team move from assumptions to data-driven decisions. Their dashboards support clearer VIN-level discussions across the dealership.”
“After using VIN IQ for 60 days, my Google Dynamic Search campaign achieved a 14.1% sales increase. This was a direct result of our increased exposure.”
Every car deserves a marketing plan.
See how managing marketing VIN by VIN can help you turn inventory faster, waste less, and capture more of your market.
See VIN IQ in Action →