Every car on your lot is different. Most marketing treats them the same.
VIN IQ builds a marketing strategy for every VIN — then puts it into action through the ad accounts and budget you already have. So the right cars get the right support, and you turn faster, waste less, and capture more of your market.
2024 Toyota RAV4
Exposure is low, but engagement, shopper demand, and market opportunity are strong. Increase paid visibility now — this VIN is ready for more support.
Every part of the deal is managed per VIN — except marketing.
Pricing and appraisal evolved around VIN-level intelligence. Marketing still plans, spends, and measures in aggregate—not VIN by VIN. Ad platforms shape which vehicles get attention, leaving dealers unable to see what is happening or take action at the vehicle level.
Appraisal and Pricing
per VIN
Web Publishing
per VIN
Marketing
in bulk
Sell · Finance · Deliver
per VIN
When marketing works in bulk, individual VINs pay the price.
Invisible inventory
If a vehicle goes unseen, it goes unsold.
Only 11 of 100 vehicles are getting meaningful exposure and engagement.
Wasted ad spend
Up to 80% of your budget is driving redundant traffic to the same popular vehicles.
Your top four vehicles are consuming $3,586.78 of your marketing budget.
Missed opportunities
Ignoring market conditions and demand keeps you reactive instead of proactive.
VIN H4R210 has high demand, low visibility, and 52 days in inventory — a missed sales opportunity.
Faster turn. Less waste. More of your market.
Every hour, VIN IQ evaluates each vehicle's shopper attention — both exposure and engagement — against demand and market opportunity, then directs your existing media budget toward the VINs that need it most. Aged and at-risk inventory gets the support it needs before a markdown becomes the only option.
score56
performance78
score91
Track and Decide
Track each VIN’s traffic and engagement, see which channels drive it, and weigh market conditions to identify opportunity.
Google
Meta
BingDirect and Execute
Direct the right amount of media spend per VIN, then execute through the dealer’s existing ad accounts.
Protect and Turn
Give cars the support they need to turn faster—before markdown pressure leads to price reductions.
Trusted insight. Visible results.
“VIN IQ helped us drive an immediate increase in visibility for underperforming inventory. Their targeted approach to aged units allowed us to reduce aging quickly and increase visibility across the lot.”
“The insights from VIN IQ help our team move from assumptions to data-driven decisions. Their dashboards support clearer VIN-level discussions across the dealership.”
“After using VIN IQ for 60 days, my Google Dynamic Search campaign achieved a 14.1% sales increase. This was a direct result of our increased exposure.”
Every car deserves a marketing plan.
See how managing marketing VIN by VIN can help you turn inventory faster, waste less, and capture more of your market.