Every car on your lot is different.
Most marketing treats them the same.
Most of your ad budget is chasing the same handful of vehicles. Google and Meta pour spend into the cars already getting clicks. The rest of your lot goes invisible — VIN IQ shows you exactly where.
Let's look at your inventory together.
Tell us about your store and Steven will walk you through where your budget is going and which vehicles are going unseen. A real conversation — not a bot.
Toyota RAV4
XLE AWD
- Mileage
- 18,420 miles
- Stock no.
- T4217
High shopper demand, almost no exposure. Redirect budget to paid search for the next 14 days.
Faster turn. Less waste. More of your market.
VIN IQ analyzes each vehicle's exposure, shopper demand, and market opportunity to determine the right amount of exposure for every VIN. Then it redirects your existing media budget through the campaigns and ad accounts you already use.
Track and Decide
Track each VIN's VDP traffic and engagement, see which channels drive it, and weigh market conditions to identify opportunity.
Direct and Execute
Direct the right amount of media spend per VIN, then execute through the dealer's existing ad accounts.
Protect and Turn
Give cars the support they need to turn faster — before markdown pressure leads to price reductions.
Trusted insight. Visible results.
“VIN IQ helped us drive immediate exposure to underperforming inventory. Their targeted approach to aged units allowed us to reduce aging quickly and visibly across the lot.”
“The insights from VIN IQ help our team move from assumptions to data-driven decisions. Their dashboards support clearer VIN-level discussions across the dealership.”
How exposure gaps become margin losses.
A vehicle that isn't moving isn't always a pricing problem — it's often a visibility problem that compounds every day it goes unaddressed.
Ready to see it on your inventory?
No cost, no commitment — just a clear look at where your budget is going and which vehicles are going unseen.