Most of your ad budget is chasing the same handful of vehicles. The rest of your lot is invisible.
Google and Meta pour spend into the cars already getting clicks. That's Platform Waste — and it leaves the rest of your inventory unseen until it ages into a markdown. VIN IQ shows you exactly where it's happening, VIN by VIN.
- See where your existing budget is actually going
- Find the vehicles buyers never see — flagged by name
- No new contracts, no platform changes, no agency replacement
Let's look at your inventory together.
Tell us about your store and Steven will walk you through where your budget is going and which vehicles are going unseen. A real conversation — not a bot.
No cost and no commitment. Steven will reach out to set up a short walkthrough of your inventory's exposure.
Thanks — you're on Steven's list.
He'll be in touch shortly to set up your walkthrough. Want to skip the wait? Book 15 minutes now →
Google and Meta pick winners. You pay for it twice.
They follow historical signals — so your easiest-to-market vehicles keep getting the budget while others get ignored. A small slice of inventory absorbs most of the spend. The rest sit quietly, invisible to buyers, until they age and get marked down. That's wasted spend on one end and lost gross on the other.
Used by dealers who need to know which vehicles need help now.
"VIN IQ helped us drive immediate exposure to underperforming inventory. Their targeted approach to aged units allowed us to reduce aging quickly and visibly across the lot."
"The insights from VIN IQ help our team move from assumptions to data-driven decisions. Their dashboards support clearer VIN-level discussions across the dealership."
What Steven will show you
In your walkthrough, you'll see exactly where your marketing is being wasted and which vehicles are going unseen.
No cost. No commitment. Your data stays yours.
Before you cut price, find out if it was ever seen.
A vehicle that isn't moving isn't always a pricing problem — it's often a visibility problem. Don't hand back gross to fix something your ad budget created.
No vehicle should go unmanaged.
VIN IQ adds an exposure layer over the marketing you already run. It watches every vehicle, moves spend toward the ones being missed, and protects them before pricing pressure builds.
See every VIN
VDP traffic and engagement on every vehicle, in real time, across paid, organic, direct, and third-party sources.
Move the spend
Feeds adjust across Google, Meta, and Microsoft. Spend follows the need — wasted concentration is redistributed across the lot.
Prevent aging
Vehicles get meaningful visibility earlier in their lifecycle, before pricing pressure builds and markdowns become the only option.
Runs alongside your agency. No new contracts, no platform changes — VIN IQ adds VIN-level intelligence on top of what you already have.
Find out which vehicles buyers never see — before it costs you gross.
Start with a conversation. No cost, no commitment, your data stays yours.
Talk to Steven →